Some think of it as something somewhere in between, labeling it nebulously "more than a phone." If Microsoft had done its job correctly, this debate likely wouldn't exist to any meaningful degree. Some swear it is a phone some assert it is not. This debate manifests Microsoft's core problem with Duo's positioning and marketing. There has been and still may be a debate about what the Surface Duo is and isn't. "We're looking at what's next." Surface Duo’s dubious position This echoes, Nadella's own words, "I didn't come at from 'Let's recommit to phones' or go back in time and enter the same market that we quote-unquote 'exited,'" says Nadella. But make no mistake this product is a Surface." For sure, you can text, you can write, you can do what you want. And you're going to talk about it as a communication device and it does both of those things incredibly well, for sure. He even seemed to anticipate how the device would be perceived and raised this preemptive defense: " I want to be super clear about this, you're going to talk about this as a phone and I get that. The absence of the word phone from the script precludes any chance that Panay's omission of the word was an unintentional oversight. Indeed, as I observed the presentation with a clear view of the teleprompter from my seat, the carefully scripted presentation never included the word phone. Notably, when Surface Creator Panos Panay introduced the category-defining Surface Duo, he did not call it a phone.
Att microsoft duo windows#
Interesting, huh? (Image credit: Jason Ward - Windows Central) In essence, Microsoft categorizes the Duo as a dual-screen computer. In addition to these statements, as of July 15th, 2023, the Surface Duo 2 is listed on the Microsoft website under the "Dual Screen" submenu of the "Computers" category.
You say phone, Surface Duo creator says “Surface” However, against stubborn market headwinds that made it difficult for many to conceptualize a productivity-focused pocketable device that could make calls being anything but a phone, Microsoft acquiesced, and the messaging collapsed. The company's initial messaging differentiating the Duo from smartphones was evident. Still, Microsoft did a horrible job communicating it. This point of overlapping but extending into the mobile space beyond the smartphone space was important for consumers, tech reviewers, and OEM partners to understand.
Att microsoft duo android#
OS choice aside, the fundamental design and use cases for the inordinately thin pocketable productivity-focused dual-screen Surface that could take different postures, supports inking, run Microsoft's and all Android apps, and makes phone calls was a unique play by Microsoft in the mobile space that overlapped but more importantly extended beyond the smartphone space.
Still, it was here, there was a partnership with Google to make Android at home, efficient and flexible on this dual-screen device, and Microsoft's dreaded mobile app gap was finally bridged. Android as the OS of choice rather than a pared-down version of Windows was the first disappointment the Duo delivered to hardcore Windows Phone fans.
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